The PR Measurement Conference – April 8 in Washington, D.C.

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One– and Two–Day Packages Available

The Communicator’s Destination for Learning to Measure All Key Areas of PR Initiatives

The driving goal of PR News’ Measurement Conference on April 8 in Washington, D.C. is to show you how to focus on measurable media relations, social media, reputation-enhancing and crisis management programs that clearly affect your organization’s bottom line. You’ll get both the latest best practices in PR measurement and their real-world applications.

Don’t forget to also register for PR News’ workshop, “Google for Communicators: Essential Tools and Tactics”, which is the day before the Measurement Conference on April 7 also at The National Press Club. At this half-day workshop, you’ll get firsthand examples of Google products at work and techniques that you can use to augment your communications approach.

You’ll Become An Expert In:

Tying PR to the Bottom Line


Measurement and Social Media


Reputation Management


Proving PR’s Worth


Building Effective Measurement Reports


Stakeholder Communications & Internal PR

 

You’ll walk away with the skills to:

  • Align social media activity with your organization’s business objectives
  • Leveraging the latest Facebook updates for PR
  • Shape your reports in a way that makes sense and is quantifiable in terms that C-level executives understand
  • Measuring the impact of your social media initiatives
  • Using social tools to manage your time more efficiently
  • Use metrics to identify and focus on social media platforms that are most relevant to your audience
  • Write measurement reports that can serve as a guide to the type of content you should be generating
  • Learn the KPIs that matter most to management
  • Create a measurement scorecard that translates dashboard output into easily digestible information
  • Learn the difference between goals and KPIs
  • Establish KPIs that match your organization’s objectives
  • Clearly define the role of PR in sales and other key organizational benchmarks versus that of other marketing disciplines
  • Use attitudinal and behavioral research to assess consumer reaction to PR programs

We look forward to seeing you on April 7 & 8, 2014—and bring your laptop or tablet for a day of interactive learning.. One- and two-day packages are available for purchasing when checking out!

Questions: Contact Saun Sayamongkhun at saun@accessintel.com; 301-354-1694.